Case Studies

Digital Revolution in Family Planning Advocacy: VR Narratives Propel Positive Change

Pathfinders Yuvakaars Jodi’s initiative addressed India’s socio-economic development through innovative family planning approaches. Their door-to-door education campaign shifted to digital platforms with “Ravi aur Rani ki Prem Kahani,” using VR headsets to disseminate family planning advice. Supported by IVR, messaging, and social media, the campaign garnered impressive results: 98% engagement, 54% considering it a lifetime experience, and 57,000 leads. Notably, 93% sought guidance on family planning, showcasing a positive shift in societal attitudes amidst pandemic challenges.

Reimagining Organ Donation:
A Transformative Campaign

A special campaign broke societal taboos on organ donation by making artificial organs from ashes of willing families. These symbolic displays were shown in hospitals and malls, sparking talks about saving lives through donations. This mix of art and advocacy got lots of media attention and online buzz, getting people to talk openly about organ donation and changing old ideas.

Innovative Abayas: Bridging Fashion and Health for Muslim Women

Special abayas made from micro sol fabric were introduced to address vitamin D deficiency among women who wear traditional clothing like abayas. This fabric, revealed at Dubai Modest Fashion Week in 2017, allows UV rays to pass through, helping women get Vitamin D while sticking to modest dress codes. These “healthy abayas” gained popularity and media attention, making strides in enhancing the well-being of women in conservative attire.

Empowering Health Through Numbers: PSI’s ‘Apna Number Sahi Remember’ Campaign”

PSI’s ‘Apna Number Sahi Remember’ campaign tackles rising diabetes and hypertension cases in Varanasi and Visakhapatnam. Geared towards individuals above 30, it employed diverse channels—billboards, radio spots, flyers, street plays, and mobile health camps—inaugurated by Chief Medical Officers. With an outreach of 14,46,745 and an impressive 93% recall rate, the campaign boosted health awareness, fostering proactive monitoring of sugar and blood pressure levels for a healthier community.

Crafting Love Stories: Engender Health’s ‘Pati Patni Aur Pyar’ Journey

‘Pati Patni Aur Pyar’ by Engender Health aimed to reshape family planning for men aged 19 and above. Launched in Belgaum, Yadgir, Aurangabad, and Parbhani, this initiative, supported by District Health Officers, drew attention with 333 radio spots, 6660 FCT, and 1.4 million SMSes. Vibrant on-ground activities engaged 32,624 participants through street plays, roadshows, games, and more. The campaign received 13,334 missed calls and reached 22,00,787 overall, fostering a promising shift in family planning attitudes.